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SPORTS JOURNALISM POSTGRADUATE ONLINE
POSTGRADUATE DIPLOMA IN SPORTS JOURNALISM AND COMMUNICATION
Become the voice of the game and a leader in sports communication.
Double Degree:
Chichester + Unisport
Duration
1.500 hours | 120 CATS
Learning Method
Online
Start Dates
October, February, July
Scholarships
Double Degree:
Chichester + Unisport
Duration
1.500 hours | 120 CATS
Learning Method
Online
Start Dates
October, February, July
Scholarships
01
BECOME THE COMMUNICATOR THE INDUSTRY NEEDS
The Sports Journalism Postgraduate Programme at Unisport equips you with the tools to succeed in today’s media landscape. Learn how to report with clarity and integrity, craft compelling sports stories, and adapt content for digital, print, radio, and TV.
02
UNISPORT QUALIFICATION
Upon successfully completing the PGDip in Sports Journalism, you will receive an official UK university degree awarded directly by the University of Chichester: a public institution recognized by the Office for Students (OfS) and accredited within the UK higher education system with 60 ECTS (equivalent to 120 UK CATS).
In addition to the official UK university degree, you will also receive a private diploma awarded by Unisport, the sports business school.
If you wish, you may also voluntarily request additional university accreditation from the Universidad a Distancia de Madrid (UDIMA). This option allows you to obtain an equivalency within the Spanish university system, expanding your opportunities for academic recognition in Spain and Latin America.
*Check accreditation conditions.
KEY OBJECTIVES OF THE SPORTS JOURNALISM POSTGRADUATE
01
Understand the structure of the sports industry and its key players.
02
Identify the distinct roles of journalists and sports communicators.
03
Master sports journalism techniques across various media formats.
04
Develop content for press, radio, TV, and digital platforms.
05
Create strategic communication plans for sports institutions.
06
Harness both traditional and digital distribution channels, including social media.
WHO IS THIS PG DIPLOMA FOR?
Media or Journalism Graduates
looking to specialise in sports communication.
Communication and Social Media Professionals
wanting to upskill and move into the sports sector.
Sports Enthusiasts
aiming to start a new career in journalism or media without prior experience.
Athletes
seeking to transition into media roles and leverage their sports background.
4.7/5 on Google
REVIEWS
Albert Vázquez
Studying at Unisport has been a real pleasure. Surrounded at all times by true professionals who have helped me train and grow as a person. A highly recommendable experience
Carlos Falcao
Once I’d decided to shift my career towards sports journalism, I enrolled in this course, although I’ll admit I had a few doubts at first. The theory was exactly what I expected and wanted: clear, introductory, and broad. But what truly made this course worthwhile was the practical experience, especially the activity where we interviewed a former athlete: that was a highlight. I finished the course feeling great and genuinely surprised by how much it exceeded my expectations. I also want to highlight the excellent and prompt support from the tutors and coordinators. Highly recommended for anyone looking to get their first experience in the field.
Cata Neira
An excellent programme with continuous tutor support. It was a great learning experience. Many thanks!
CAREER OPPORTUNITIES IN SPORTS JOURNALISM
Sports media writer
Digital marketing manager
Sports event announcer
Sport Social Media Manager
Sports commentator
Sports media writer
Digital marketing manager
Sports event announcer
Sport Social Media Manager
Sports commentator
Community manager
Responsible for communication of professional athletes
Digital content manager
Communication manager
COURSE CONTENT
01
JOURNALISM BLOCK (24 CATS)
Job profiles of sports journalists
Sports competitions and their impact on the media
The language of sports journalism in the different media
Journalistic genres and techniques according to the media I: news, interview, report, chronicle and chat show
Journalistic genres and techniques according to the media II: news, interview, report, chronicle and chat show
Sports journalism and professional entrepreneurship via the internet
Ethics in sports journalism
Research projects in sports journalism
02
COMMUNICATION BLOCK (24 CATS)
Introduction to corporate communication in sport
Internal communication, needs and strategies
The press office and the relationship with the traditional media
Social media, networks and the figure of the CM
Value content, loyalty techniques and their distribution
Corporate social responsibility and event organization
esports and the New Communicators
Technology applied to sport and data analytics
03
SOCIAL MEDIA BLOCK (24 CATS)
Introduction to social media networks in the sports environment
Social Media and sport
The Social Media Plan
Social Media Management
Planning and management of social media campaigns
Content management
Social ADS: advertising on social networks
Social media analytics
04
ORGANIZATION BLOCK (24 CATS)
Society and Sport
Violence in Sport
Sport and Gender
The organisation of sport
Major Sports Events
Olympic Ceremonial
Introduction to Protocol and Ceremonial
The analysis of sports action
05
ETHICS AND LEGAL CHALLENGES BLOCK (24 CATS)
The relationship with athletes and leaders
The interview
Offenses and assaults
Violence and journalism
The journalist and doping
The sports law system
Licenses
Legality in social media
GET THE CATALOG
"Embark on a programme that will lead you to work in one of the most exciting professions out there. I'm here to share my experience with you."
Belén Zurita
Lecturer on the programme, Head of Sports at Artículo14, and sports event presenter
OUR METHODOLOGY
01
02
03
04
05
06
07
08
EMPLOYMENT & INTERNSHIPS
Optional international internship programme with sports organisations
We work with you to design a personalised plan tailored to your career goals, giving you the chance to gain real international experience. You’ll apply the knowledge gained during your PGDip in sports journalism and develop key skills in dynamic, global sports environments.
Stand out in a competitive job market
At Unisport, we give you the tools to differentiate yourself. Together, we’ll design powerful, personalised strategies to help your profile stand out from other candidates.
Specialised job search in sports journalism
At Unisport, we monitor leading sports media and communication job platforms daily to connect our students with the most relevant opportunities. We handpick roles that match profiles such as sports media writers, digital content managers, social media strategists, commentators, and communications officers, ensuring you gain access to high-quality positions in the sports media and journalism industry.
Exclusive job center and employability plan
We provide access to an in-house job center as part of our employability plan, giving you direct support and guidance throughout your job search. Internships are guaranteed within Spain. For international placements, students may coordinate directly with organisations, with Unisport facilitating agreements as needed.
Internship duration and requirements
Internships range from 60 to 300 hours, depending on your availability and interests. While they offer valuable hands-on experience, internships are not required for obtaining your official qualification.
TECHNICAL STAGE
The Unisport Technical Stage is an annual trip designed to give you insight into the management, operations, and development of various sports organizations and businesses around the world. In 2023 we visited Andorra, and in 2024 we went to Miami!
FREQUENTLY ASKED QUESTIONS
What’s the cost of a Sports Journalism Postgraduate Degree?
To learn about tuition and available scholarships, contact our admissions team. Unisport allocates over £421,000 annually in financial aid.
Why specialise in Sports Journalism?
Sports Journalism combines passion for sport with the power to inform, influence and entertain. It’s ideal for those who love sport and storytelling.
What do you do in Sports Journalism?
You report, analyse, write, produce, and publish sports news across TV, radio, digital, and social platforms. You also create engaging content for clubs, events, or athletes.
What jobs can you get with a Sports Journalism degree?
Roles include sports journalist, commentator, content creator, media officer, or presenter in sports clubs, media outlets, or event organisations.
How much do sports journalists earn?
Entry-level sports journalists in the UK typically earn £20,000–£30,000 per year. Senior professionals or TV presenters may earn £50,000+ depending on experience and platform.
What should I study to become a sports journalist?
Start with a journalism course, like Unisport’s PG diploma or Master’s in Sports Journalism, after completing an undergraduate degree in media, communication, or a related field.
What is the best university for Sports Journalism?
Unisport, in partnership with the University of Chichester, offers one of the most complete and flexible sports journalism postgraduate courses in Europe.
Is this PG diploma accredited?
Yes. The Postgraduate Diploma in Sports Journalism from Unisport is validated by the University of Chichester, a UK public university regulated by the Office for Students (OfS).
Do you have your own job board?
Yes, we offer a full employability plan, including access to our dedicated Job Center. Many students in the Sports Journalism Postgraduate programmes benefit from this career support to access real opportunities in the sports industry.
Can I study while working?
Yes. The online format is flexible, with structured guidance and personalised tutoring to help you manage deadlines.
Are internships guaranteed?
Yes, internships are fully guaranteed in Spain. If you choose to complete them abroad as part of your Postgraduate Diploma in Sport Journalism training, you can arrange them independently with Unisport’s support to formalise the agreement.
Can I do an internship even if it’s not mandatory?
Yes, students enrolled in our Sports Journalism Postgraduate can complete between 60 and 300 hours of internships to gain practical experience and strengthen their professional profiles, even though internships are not required to earn the official degree.
Are there fixed start dates?
The programme has three annual intakes: October, February, and July. Choose the one that best suits your schedule.
Will I have access to all the content from the beginning?
No, content is unlocked gradually as you progress. All students start and finish at the same time, and Unisport will guide you throughout the journey to help you stay on track, organized, and stress-free.
What’s the difference between a PG diploma, PG certificate, and a Master’s in Sports Journalism?
A PG Certificate offers a short introduction to the subject. A PG Diploma, like ours, is more comprehensive (120 credits) and practice-focused. A Master’s includes a research thesis and is more academic.
How do I know which graduate program suits me best?
It depends on your goals. If you want practical skills and industry access without a thesis, the PG Diploma is ideal. If you’re aiming for academic research, consider a Master’s. For a shorter, foundational course, choose a PG Certificate.
How is this PG diploma different from others?
Unlike shorter certificates, this PG Diploma in Sports Journalism from Unisport includes 120 credits, real-world projects, expert-led classes, job placement support, and international experience opportunities.
LEARN ABOUT PgDip in Sports Journalism and Communication
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